Habit Binge

Spring challenge: Have a Sober September


By Keshia Africa Time of article published Sep 1, 2021

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Tribe Sober has launched their annual Sober Spring Challenge encouraging people to quit drinking and improve their health.

Four years ago, the sobriety group started their spring challenge, which lasts for 66 days, to show people that it is possible to live a full and happy life without alcohol.

Sobriety advocate and founder of Tribe Sober, Janet Gourand, realised the turning point in her life when she had experienced multiple blackouts.

“I started to experience what I call ‘walking-talking blackouts’. I had no recall of large chunks of time,” she said.

She added: “On researching this, I discovered that it was happening because my brain was so soaked in alcohol that it couldn’t even make memories in the first place.”

“I knew I was harming my body as I’d already had breast cancer, but I hated the fact that I could be harming my brain as well.”

According to the Department of Trade, Industry and Competition, the average amount of alcohol consumed by South African citizens is 34.9 litres per annum.

Gourand said that alcohol consumers need to remember that alcohol does not only affect the individual drinking it.

“We are a nation of binge drinkers and the recent alcohol bans have confirmed the damage that alcohol does to the nation,” she said.

“The fact that each time alcohol was banned, the hospitals had space for Covid-19 patients speaks for itself,” she added.

Gourand is encouraging everyone to join the Sober Spring Challenge.

She said: “If you can get through 66 days easily, then you probably have a very healthy relationship with alcohol. If you can’t manage it (or can’t even contemplate the idea of 66 alcohol-free days) then you need to make some changes.”

The first Sober Spring Challenge starts today and the second on September 27. It is advised to do the full 66 days as that is the length of time it takes to break a habit. By joining the challenge, you will receive support and encouragement daily that will help keep you on track. Check it out here.

The sobriety advocate said: “The group travels through the 66 days together. Many of our challengers felt so good at the end of 66 days they never drank again.”


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