Stress Binge

Taco Bell celebrates cricket fans in new campaign – ET BrandEquity


Taco Bell celebrates cricket fans in new campaignTaco Bell has just launched a nation-wide campaign called ‘See A Six, Catch a Taco’ spreading joy to taco-lovers and cricket fans. For the campaign, the brand is collaborating with cricketers and cricket commentators, taking the cricket spirit to an all-time high!

As a part of this campaign, the very first collaboration kick-started with Harsha Bhogle, who lent his voice for the brand film.

The brand is also collaborating with women cricketers for the first time – Mithali Raj and Harleen Deol, who will be creating fun loving and amusing content on social media to encourage their followers to participate in this unique campaign by watching out for the sixes hit by the Indian cricket team.

Ankush Tuli, managing director, Asia Pacific and Middle East, YUM! Brands, said, “We will be cheering on team India and celebrating every six by giving away free tacos to all our fans. We are delighted to partner with cricketing stars Dinesh Karthik, Mithali Raj & Harleen Deol, and commentary legend Harsha Bhogle, as we bring ‘See a Six, Catch a Taco’ to all cricket lovers and Taco Bell fans across the country.”

Gaurav Burman, director, Burman Hospitality (Taco Bell’s exclusive franchise partner in India), said, “We are proud to be collaborating with renowned cricketing icons for our latest campaign ‘See a Six, Catch a Taco’. We shall be celebrating every six hit by team India by offering free tacos in a fun and unique way.”

The campaign, which also features VVS Laxman, has been launched amidst the T20 World Cup, targeting cricket fans…


Read More:Taco Bell celebrates cricket fans in new campaign – ET BrandEquity